Lead Generation Specialist

Location: Princeton, NJ

The Lead Generation Specialist reports to the Sr. Director, Marketing and works within a team environment supporting departments and clients/prospects.

The Lead Generation Specialist position requires a high level of initiative, self-motivation, ability to work in a team environment and ability to research or navigate through prospect or existing accounts to identify proper decision makers or influencers to help sales grow existing business and develop new opportunities.  Primary responsibility is to generate business meetings for our sales team.


  • Make outbound prospect and client calls to set appointments with key decision makers/influencers (this includes conducting discovery calls with prospects).
  • Follow up on marketing campaigns, mailings or events to grow existing accounts or develop new opportunities.
  • Provide research and/or intelligence regarding company profiling information, key executives or developments for sales team to incorporate in their strategic plans.
  • Interface with Sales team to coordinate appointments, follow up on next steps and/or understand how to strategically develop the account.
  • Develop an understanding of our products and services to successfully deliver our value propositions to create or build client/prospect relationships for future reference and appointment setting.
  • Document communication/discussions in strategic account plans and Salesforce.com to keep effective track record of existing correspondence or future next steps required.

Education, Experience, Training, and Knowledge:

  • Associates with 2 years experience in a sales or marketing, phone sales a plus.
  • Experience with communication and documenting client/prospect interaction to nurture relationships with individuals internally/externally.  
  • Must be capable of communicating value proposition to client/prospect to compel them to agree to a tele-conference or meeting for next steps.
  • Have thorough understanding of how our solutions map to client/prospect and communicate/share information to secure meeting.
  • Conduct research and gather intelligence on key accounts, key developments, identify stakeholders and to further develop or build relationships with prospects/clients and work with Sales to determine account strategies.

Skills & Abilities:

  • Ability to maintain relationships with existing contacts and develop new ones where/when needed.
  • Ability to organize and sequence tasks to achieve agreed upon commitments, taking into account resource requirements while scheduling, prioritizing activities and anticipating problems and obstacles.
  • Ability to attend to all details from inception to completion of appointment setting.
  • Knowledge and past experience with Salesforce.
  • Proficiency in Microsoft Office (Word, Excel and PowerPoint).


Email resume to: hr@certara.com


Send to:
Attn: Human Resources
5520 Dillard Dr., Suite 260
Cary, NC 27518